With a staggering 1 billion members worldwide, LinkedIn is the place to be whether you're wanting to find talent, build your company, or increase your client base. It's also where the action is!
However, switching from LinkedIn's free to premium edition might be a little challenging. Is the additional expense really justified? Let's examine in detail what LinkedIn Premium has to offer, how much it costs, and most importantly, whether or not it can help you achieve your goals.
Summary:
What is the Premium version of LinkedIn?
Would you know when to utilize LinkedIn Premium?
What benefits does LinkedIn Premium have over Basic?
What is the price of LinkedIn Premium?
What is the value of LinkedIn Premium?
For sales, is LinkedIn Premium worth it?
In summary
What is the Premium version of LinkedIn?
LinkedIn Premium is a more complex and advanced version of LinkedIn that has to be subscribed to. It is separated into four groups:
Jobseekers' career options
Business for those in the business world
Utilizing Sales Navigator Core to generate leads
Hiring professionals may use Recruiter Lite.
Different tools and insights are available at each tier, including the ability to see who has visited your profile, sophisticated search filters, lead suggestions, direct messaging (InMail) capabilities, and more. They are designed to help you advance your professional development and networking. We'll go into more depth about how each of these features could help you achieve your objectives below, allowing you to choose whether or not LinkedIn Premium is worth the investment.
But first, I think we talk about when you should upgrade to LinkedIn Premium and how much it will cost.
Would you know when to utilize LinkedIn Premium?
Naturally, the LinkedIn package you choose will depend on your existing demands. The free account on LinkedIn could be sufficient if your primary goals are informal networking and personal brand promotion. It will allow you to connect with individuals, participate in conversations, and express your professional opinions.
What if, however, you want more? For example, if you want to launch a significant social selling campaign on LinkedIn, you will most likely need to automate your efforts and contact a large number of LinkedIn individuals. You won't be able to function without advanced features in this situation. And that's when you may find LinkedIn Premium useful.
What benefits does LinkedIn Premium have over Basic?
Let's now examine the features that you will be able to use upon upgrading from LinkedIn Basic to LinkedIn Premium:
Views of profiles
Understanding who is interested in you—whether they are customers, business partners with the ability to establish connections, or prospective employers—is made possible by this function. It provides useful information for contacting these people again, which might result in business partnerships or new employment chances.
LinkedIn's free edition only provides you with a restricted and mostly detailed list of the individuals who have seen your profile (typically the past ten).
LinkedIn Premium gives you complete access to the list of users who have visited your profile in the last 90–365 days, as well as the means by which they discovered you—such as Feed, LinkedIn search, or a particular search engine.
Additionally, you can browse viewers, see information about top locations, industries, and companies of people who viewed your profile, filter viewer data by time range and/or demographics, and receive personalized skill suggestions—skills you should add to your profile. You can also view information about your viewers through a weekly viewer trend graph.
Getting on LinkedIn Learning
The vast course catalog offered by LinkedIn Learning is not accessible with a free account.
On the educational platform LinkedIn Learning, over 5,000 expert-led courses are available to premium members. These courses are beneficial for expanding your skill set, keeping up with industry trends, and furthering your career since they cover a broad range of subjects.
Once the courses are finished, you may add them to your LinkedIn profile to get suggestions for the talents you're looking for. Transcripts for the video, exercise files, and tests are included in many sessions. Additionally, you may download videos to watch them later and provide comments on courses via LinkedIn Learning.
Your continued professional growth will be greatly aided by the availability of LinkedIn Learning courses, which makes the Premium membership an investment in your future.
Infinite searches
Because of the business usage restriction, the number of individuals you may search for and see outside of your immediate network is limited by the free LinkedIn plan. It stops users from using LinkedIn's free experience for business-related activities like lead generation and sourcing. Therefore, the number of profiles you may search with a free LinkedIn account is 1000 (100 pages, 10 results).
This restriction is lifted with the LinkedIn Premium subscription, which gives you access to a wealth of networking and searching options. Finding additional prospects or applicants is made possible by it, therefore expanding your efficacy and reach.
Select Open Profiles.
On a basic LinkedIn subscription, the only people who can contact you for free are your direct connections; non-connections can see very little of you.
With the help of the Premium version's Open Profile function, any LinkedIn user may see and access your profile and contact you for free. Increasing your exposure is essential for thought leadership, networking, and improving your online profile as a professional. It makes a direct line of communication open to new contacts, which may open up unexpected but worthwhile chances.
InMails
With the free plan, you can only message your immediate contacts. This restricts the number of individuals you may connect with who are not in your immediate network. It goes without saying that you may use the platform to speak with prospects directly and make connection requests. But keep in mind that sending more than 100 invites in a week can put your account at danger and get you reported.
On the other hand, LinkedIn Premium's InMails are most likely the greatest return on your money. Even if you are not connected, they let you get in touch with anybody on this platform directly. Many sales representatives purchase LinkedIn Sales Navigator for this reason. It seems that InMails is the greatest substitute for standard email communications, with open rates reaching up to 85%.
Remember, however, that there is a limit to this ability. Your monthly allotment of InMails is contingent upon your membership plan, and often, InMails are more expensive than traditional cold emails.
What is the price of LinkedIn Premium?
Depending on your package selection, LinkedIn Premium provides the following useful extras:
Subscription Career ($29.99/month)
LinkedIn's free basic membership is a terrific place to start when it comes to networking and exposing your abilities to potential employers. However, it would be a good idea to give LinkedIn Premium Career (formerly known as Job Seeker) a go if you truly want to "seal the deal" and stand out from the throng.
Would you recommend LinkedIn Premium Career?You may wonder. "Yes," is our response. This subscription functions as akin to a VIP pass in the job market, possibly providing access to prospects that may be difficult to come by otherwise. The strategy provides you with:
Five InMails per month
having access to who has seen your profile over the last ninety days
Accessible profile
Employer and candidate insights
best candidate job suggestions
Business insights
Resume-related insights
More than 21,000 courses on LinkedIn Learning
Full access to the tools for interview preparation
IMPORTANT INFORMATION:
Job searchers do not need to have a premium account to buy InMails for $10.
Business Premium ($59.99/month)
Four out of five LinkedIn users are engaged in commercial decision-making, in case you were unaware. If you want to interact directly with the important players in your target market and your company depends on high-quality leads, LinkedIn Premium company is the best option for you.
The following elements of this strategy provide a lot of opportunities:
15 InMails each month (you may accrue credits for unspent messages and be credited back if you send an unanswered InMail message).
Complete visibility into who has seen your profile over the last 365 days
An infinite number of users perusing
Accessible profile
Employer and candidate insights
best candidate job suggestions
Business insights
Resume-related insights
More than 21,000 courses on LinkedIn Learning
Full access to the tools for interview preparation
These useful tools are essential whether you want to propose creative ideas, network with industry experts, or forge important business connections.
Monthly cost of $79.99 for Sales Navigator Core
Marketers that use LinkedIn to generate leads report that it does so, according to 62% of them. Your LinkedIn profile now has a professional sales toolbox thanks to Sales Navigator.
Like a very accurate GPS, Sales Navigator helps you locate and get in touch with prospects. It provides you with the following attributes:
Platform for Sales Navigator
50 InMails per month
View Who Has Been Looking at Your Profile for the Past 365 Days.
An infinite number of users perusing
Personalized listings of leads and accounts
sophisticated account and lead searches
10,000 leads that are preserved
Lead suggestions and leads that have been preserved
Accessible profile
Alerts in real time about your accounts and leads
Business insights
Resume-related insights
More than 21,000 courses on LinkedIn Learning
Full access to the tools for interview preparation
DAILY TIP:
Sales Navigator's potential for even more efficient lead creation at scale is increased when it is used with email discovery tools like Snov.io's Li Prospect discovery. Salespeople may find possible prospects with this combination and contact them directly with tailored messages.
LinkedIn profiles provide useful contact information that may be easily extracted, converting leads into potential connections for direct outreach or email drip campaigns. For sales professionals that are actively looking for fresh, quality leads, this results in a more simplified and effective procedure.
Recruiter Lite costs $134.99 per month
At some point in their hiring process, 72% of recruiters use LinkedIn. Upgrade to Premium if you're also involved in the talent seeking industry.
Using Recruiter Lite for your hiring is like to having a cheap personal assistant. The following characteristics are included in this plan:
Platform Recruiter Lite
30 InMails per month
Utilizing your third- and second-degree networks
More than 20 sophisticated search filters
Alerts for candidate searches
daily tips for candidates
Use astute search recommendations
Utilizing stored templates for customized outreach
Possibility of posting a job for free
Organization and tracking projects
Performance insights from InMail
Analytics for jobs
Business insights
More than 21,000 courses on LinkedIn Learning
Full access to the tools for interview preparation
Additionally, email extractor software like Snov.io may be useful for organizing large recruitment efforts as they help locate and save the email addresses of the appropriate individuals.
Let's examine the value of these LinkedIn Premium subscriptions now.
What is the value of LinkedIn Premium?
Yes, LinkedIn Premium is worthwhile if its capabilities support your career goals, including growing your network of contacts, attracting new clients, or getting access to a larger pool of opportunities—that is, of course, provided you have the money.
Your objectives will determine how valuable LinkedIn Premium is for you. Basic networking is covered by the free version, but particular requirements are addressed by the tools included in the Premium plans. Business owners, job seekers, sales representatives, and recruiters may all gain financially from LinkedIn Premium features.
For sales, is LinkedIn Premium worth it?
Sure, provided you choose Sales Navigator Core from the list of Premium plans.
For teams and salespeople, LinkedIn Premium may be a very worthwhile purchase.
Important elements that explicitly address sales demands include the Sales Navigator tool, powerful search filters, and InMail messages. These capabilities allow you to connect directly with prospective prospects who are not in your network and provide comprehensive information for focused outreach and prospecting.
← A novel approach to LinkedIn sales prospecting has surfaced! To learn more, read the post.
Yes, you should take LinkedIn Premium's price into account. Nevertheless, for companies looking to broaden their company network and sales reach, the possibility of improved lead quality and sales transactions often justifies the expenditure.
Increased benefits for revenue with LinkedIn Premium
For those looking for more substantial outcomes, Sales Navigator is an excellent next step. Additionally, particularly for large projects, integrating Sales Navigator with email discovery solutions like Snov.io LI Prospect discovery may greatly improve your lead creation efforts.
Let's see how to combine the two tools in an efficient manner.
First, Sales Navigator will assist you in refining your search so that you may create a contact list of possible candidates.
The next step is to install and open the Snov.io io LI Prospect Finder Chrome extension on the results page once you have filtered your search results in Sales Navigator.
The chosen people will be added to your prospect list when the search is finished. As their email addresses will be validated while they're on the move, you should launch your customized email drip campaign next.
In summary
What is the ultimate decision, then? Is LinkedIn Premium worth the money? You can't respond "NO" to this question if you're really interested in networking, sales, or job searching. With its many special features, including InMails, advanced searches, LinkedIn Learning, and much more, a Premium LinkedIn account might be helpful.
The free edition of LinkedIn can work well for infrequent users. But if you want to make some big advances, then purchasing LinkedIn Premium will be the right and essential choice. Additionally, you may use other resources like Snov.io to your benefit in order to close a significant deal, acquire your ideal job, or locate the ideal candidate for a client.
Do you hesitate still? Simply give it a go for at least a month. The subscription may be canceled at any time.
FAQ
Are views greater for LinkedIn Premium members?
Indeed, more profile views are often received by LinkedIn Premium users. Your exposure may be increased by using premium services like being seen in searches more often and having access to additional information about who has visited your profile. When compared to users with free accounts, this increased visibility may lead to more views on the profile.
Does the search history for you appear on LinkedIn Premium?
While LinkedIn Premium does not reveal who specifically searched for you, it does provide comprehensive insights on who has looked at your profile. The industry, job title, and location of the reader might provide valuable information about the kind of professionals who are likely to be interested in your profile.
Is it possible to use LinkedIn Premium for free?
If you sign up for a free trial, which the site provides to new Premium members, you may use LinkedIn Premium without spending anything. You have one month during your trial period to access Premium features. You would have to pay to keep using the Premium services once the trial period ended.
What is the best LinkedIn plan?
The ideal LinkedIn strategy is based on your unique requirements and objectives. For a variety of uses, including job searching, business networking, sales prospecting, and talent recruitment, LinkedIn provides a range of Premium plans, including Career, Business, Sales Navigator, and Recruiter Lite. Select the one that best aligns with your current goals.
Can I end my free trial of LinkedIn Premium?
Yes, after the free trial, you may discontinue LinkedIn Premium. If you terminate before the trial time expires, there won't be any fees. In order to prevent the trial from automatically converting into a paid membership, it's critical that you cancel via your LinkedIn settings before the trial ends.
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