You and your customers may both save money by selecting standard print sizes for your digital fine art prints or giclees. For those who don't know, standard sizes are the common pre-made frame sizes that you may get at your neighborhood art supply shop. Standard size frames built from leftover fragments from bespoke framing may also be available from your neighborhood framer. The following are some of the most popular sizes: 5x7, 8x10, 11x14, 16x20, 18x24, and 24x36 inches. The majority of art supply businesses provide an even wider range of sizes. For a small fraction of the price of bespoke frames, there are some truly lovely standard size frames available. (Links to artist presentation kits and frames in standard sizes are supplied at the article's conclusion.)
Consider moving to standard sizes if you are presently custom framing your own giclee prints or original artwork before you sell. You might save a significant amount of money this way. It's possible that you may make more money than you did before, or you could even be able to sell your framed works for less money. You may be able to utilize a standard size frame even if the size of your work isn't conventional. Consider getting a custom matte cut. Even so, this is still far less expensive than a whole custom frame work. The framed artwork with a custom-cut matte in the photo below is an example of a regular 16x20 size.
Some people may feel that switching to standard sizes in an attempt to boost sales of prints and original artwork is a little overdone. However, the truth is that our customers have had amazing results when they use this tactic into their sales campaigns. For artists who sell their work via cooperative galleries, art fairs, and internet retailers, this is an incredibly effective approach. This method works well for prints that are less than 30 by 40 inches.
A common concern among consumers is purchasing giclees or unframed paintings because of the possible expense of bespoke framing. Your sales will rise if your customer has to consider less before saying "yes" to purchasing your work. This indicates that their primary consideration is whether or not to make a purchase. Not inquiries like "What is the estimated cost of framing this print?" Be prepared to respond to any inquiries from prospective customers. You can get them back on the "yes or no" choice if you know the answers to all of these possible queries.
Occasionally, presenting your work in a way that a potential customer finds objectionable may prevent a sale. This may also turn very badly. Some buyers won't purchase if your artwork isn't framed and ready to display in their home the moment they arrive. In this sense, selling giclees might be challenging. When choosing how to display giclees for sale, the store location is often a key consideration. Framing, according to our clientele who participate in weekend art exhibits around the country, hinders their sales. These customers have a container in front of their exhibit where they sell their giclees that are packed in presentation kits. Our neighborhood Torpedo Factory artists advise us that framing the print is necessary if we want to sell it. Making sure you have all solutions accessible is the best course of action, if at all feasible.
It is recommended that you choose a standard print size for your fine art prints that will allow for some white border showing when your piece is framed or matted in a standard size. This will make space for the edition number and your signature underneath the print. Additionally, this will give the print the illusion of being professionally framed. Paying close attention to detail when selecting your sizes might enable you to get a luxurious appearance at a far lower expense.
Artist Presentation Kits in Standard Size
Archival Techniques Whole Frame Sets
Frames in Utrecht
Frames by Dick Blick
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