Enhancements to Privacy: Google Chrome begins to block cookies; Promoters are getting ready for a surprise

Enhancements to Privacy: Google Chrome begins to block cookies; Promoters are getting ready for a surprise

Enhancements to Privacy: Google Chrome begins to block cookies; Promoters are getting ready for a surprise

A recent addition to the company's Chrome browser, the 'Tracking Protection' function disables Internet cookies for 30 million users, so blocking the means by which businesses track user activity and customized advertisements. As.

The most widely used web browser in the world is Google Chrome.

Today, the tech behemoth Google began testing modifications to the way businesses monitor people online. A recent addition to the company's Chrome browser, the 'Tracking Protection' function disables Internet cookies for 30 million users, so blocking the means by which businesses track user activity and customized advertisements. As.

Google declared their intention to phase out cookies in December 2023. The first phase will begin on January 4 and finish with the complete removal of cookies by the end of 2024.

With Google Chrome being the most widely used internet browser worldwide, marketers are likely to be impacted by this change. Online businesses depend on cookies to help them tailor their online marketing, which is why cookies are vital to them.

These kinds of ads could seem invasive to a lot of people. Many have experienced the circumstance when they visit one website and then all of the other websites they visit show comparable adverts.

Although users of competing browsers such as Mozilla Firefox and Apple's Safari may already disable third-party cookies, their Internet traffic is far less.

Increasing the 'Private' of the Internet

According to the tech behemoth, users would be chosen at random and given the choice to "browse with more privacy." Anthony Chavez, vice president of Google, said in a blog post: "We're phasing out third-party cookies in Chrome in a responsible manner. If a website isn't functional without Chrome and third-party cookies We will provide you the chance to momentarily re-enable third-party cookies for that website if you see any issues."

Since the tech giant is unable to fully ban advertising, this new tracking protection function will rely on Ad themes, another new feature that lets users choose "topics" of interest in order to permit relevant adverts. will exploit the history of your web searches.

Advertising themes will function based on the user's search history for a certain amount of time and indicate their interests locally without the need of cookies, since third-party cookies are being phased out.