Users comment that Elon Musk's X reminds them of when clickbait adverts start appearing and cannot be banned or reported

Users comment that Elon Musk's X reminds them of when clickbait adverts start appearing and cannot be banned or reported

A new clickbait ad type that cannot be blocked or reported is being tested by Elon Musk-owned social media behemoth X (previously Twitter).

The new unspecified ads on the platform, which are currently available on the company's mobile app, appear in the user's "For You" feed and change them to a third-party site when they attempt to tap on them, resembling the experience provided by low-quality clickbait websites, according to Mashable. While routine ads on X carry the "ad" label.

Twitter/X's ad revenue problems started when Musk took over the firm last year, and soon after that, half of its top advertisers left the network. In addition, a recent Media Matters investigation reveals that the advertisers who have recently come back are spending up to 90% less than previously.

According to a Reuters story, since the billionaire assumed control of the social media behemoth in October of last year, the X's ad revenue has decreased by at least 55% year over year.

Musk has already acknowledged that pressure from activists has caused to a decline in the social media platform's ad revenue. Musk cited the Anti-Defamation League as the cause of the company's 60% decline in advertising income last month.

X CEO Linda Yaccarino said the platform had welcomed back about 1,500 businesses in the previous 12 weeks, along with 90% of the business's top advertisers. She was speaking at Vox Media's Code conference last week.

X is experimenting with a new subscription plan, according to a recent Bloomberg story. This approach can restrict how many adverts are displayed to users. The company would be launching three tiers of subscriptions for users, allowing it to collect more money from users who were reluctant to pay the full price of the premium subscription, CEO Linda Yaccarino had previously revealed in a meeting with X's debtors.