Learn from travel bloggers how to boost website traffic in the wake of the most recent Google upgrade. Increase your website's internet presence to draw in more visitors.
Stay22 provided sponsorship for this content. The sponsor's thoughts are the ones that are expressed in this article.
Our partners, travel blogs, were severely impacted by the most recent Google upgrade. This upgrade has offered some obstacles, but we are still in awe of their tenacity.
Even if we have no control over Google, we can certainly make decisions about the things that are within our power.
These are five strategies that travel bloggers have used to boost website traffic after the most recent Google upgrade.
This Guide's
1. Use Pinterest as an Extra Search Engine
2. Use Email Marketing to Keep Visitors Engaged
3. Include Your Content on Flipboard to Increase Website Traffic
4. Use Short-Form Videos On Social Media To Get Noticed
5. Use Guest Posting To Introduce Yourself To New Audiences
6. Increase Sales to Make Up for Drops in Traffic.
Maximize the potential of every guest. See our advice, "10 Tips for Travel Bloggers to Maximize Revenue."
1. Make Use of Pinterest as an Extra Search Engine
Pinterest is primarily used as a search engine, despite the fact that many people mistake it for a social networking network.
Thanks to its features, Pinterest is a great approach to drive traffic to your website.
How to Use Pinterest to Get Started
To access business capabilities like Pinterest Business Hub and Pinterest Analytics, which let you track searches and keywords, create a new business account or link/convert a personal account.
Compose a compelling bio for your account. Provide any specialized keywords that you utilize on your website here.
Take control of your website by claiming it so you can monitor any sharing on Pinterest of your content. To help you draw in more visitors, it will also immediately have a follow button and your Pinterest profile.
How To Make Expert Use Of Pinterest
Excellent graphics are essential since Pinterest is mostly a picture-based platform. You want to differentiate yours on the page.
Take plenty of photos while traveling, then choose your favorites afterward.
To add text, make eye-catching layouts, and include branding components, use design tools such as Canva.
Make boards to classify your content according to criteria like destination or genre of blog article.
On Pinterest, keyword research is essential, just as it is on any other search engine. Use business tools such as Pinterest Trends to examine the amount of searches for certain keywords and the most popular pins for those keywords.
Use your chosen keywords in board descriptions, pin titles, and pin descriptions, among other places.
Make sure every visitor counts by optimizing your blog content to maximize income before you begin pinning. Check out our guide, Ten Tips for Maximizing Revenue for Travel Bloggers, to learn how to do that.
2. Use Email Marketing to Maintain Visitor Engagement
You own email marketing, which makes it vital. Your email list is always yours, even if Google deranks you or Instagram bans your account.
Instead of creating fresh traffic, use this method to create steady, less erratic traffic.
How Email Marketing Can Be Started
Choose a service for email marketing. Because MailerLite and MailChimp are easy to use and inexpensive, travel bloggers like them.
Begin gathering email addresses. To gather reader information, work with your website provider to create a mailing list registration form that you can include at the conclusion of each article.
How To Be A Pro At Email Marketing
Make a lead magnet that will persuade readers to provide their information in return. Itineraries, ebooks, and trip guides are popular lead magnets among travel bloggers.
Getting your reader to visit your website is the aim of email. Emails should be brief and should include eye-catching images and an obvious link to your website. So that they will click through, leave them wanting more.
Be sure the page is optimized for revenue before sending an email pointing readers to it. Check out our post, Ten Tips for Travel Bloggers to Maximize Revenue, to learn how.
"Although SEO is sometimes hailed as the traffic king, effective email marketing is unquestionably the queen. When we email our audience, we often see spikes in our site analytics, but such increases are not transient. They aid in our users' habit-building. Without turning on our email list, we just would not be in business nearly as much as we are now.
CEO and founder of Wanderful, Beth Stanos
3. Include Your Content on Flipboard to Increase Website Traffic
Flipboard is a website that curates stories and allows users to peruse content from various magazines and newspapers.
How to Use Flipboard to Get Started
Install the Flipboard app on your smartphone, then create a profile and account.
Make magazines on Flipboard. Your material is grouped into these subject categories (much like Pinterest boards).
You may add your blog entries to them by using the Flipboard magazine page or the Flipit Chrome bookmark.
How to Use Flipboard Expertly
As soon as your new blog entries are published, add them to Flipboard.
Include outside stuff that is relevant to your publications. Your reach is increased by responding to other bloggers' posts and consistently adding fresh stuff to your publications.
Make sure that your profile, post captions, and magazine descriptions include your target keywords.
"Flipboard is now one of my three main sources of traffic. They make it simple for producers to produce and distribute engaging content with their excellent tools, which include storyboards, scheduling, and RSS feeds for magazines.
theboutiqueadventurer.com/Amy O'Brien Originator
4. Use Short-Form Videos On Social Media To Get Noticed
77% of tourists use social media to plan their travels, did you know that? Use short-form videos to get viewers to your material on sites like YouTube shorts, Instagram, and TikTok.
These are the best venues for readers to find you since they have algorithms that show your material to those who aren't following you.
How to Begin Producing Videos
Make an account on TikTok, Instagram, and YouTube.
Get the free mobile video editing software Capcut. With built-in templates and effects, it's superior than the in-app editing feature.
Make an account on Linktree or an other platform. It is difficult for consumers to go away from all three platforms and visit your website, therefore you need to have a central location for all of your connections.
How To Create Effective Short Videos
Remember to create videos in the back of your mind when you travel. Be prepared to record visually striking scenes or intriguing environments when you come across them. The "wow" element in your video is what sets it apart from a poor one.
Make sure your Instagram captions are thorough. Try to keep subtitles on YouTube and TikTok as concise as possible.
The use of music, voice-over, and on-screen text is essential to your engagement rate. These may be added in-app or via Capcut.
Choose your thumbnails for videos wisely. Make sure that among a grid of other videos, they stand out.
Lastly, make sure your little movie is brief. Seven to eleven seconds is the perfect duration for a Reel, 21 to 34 seconds for a TikTok, and 25 to 35 seconds for a YouTube Short.
We were able to obtain our second blog on Mediavine thanks to TikTok. Every time we posted a comprehensive video on "how to do something," we added a call to action that sent visitors to our blog to get further details. We've had videos go viral in the last several years while urging fans to click the link in our profile. Thousands of people have clicked on our websites as a consequence of this.
Co-founder of theworldpursuit.com Natasha Alden
5. Use Guest Posting to Introduce Yourself To New Audiences
Publishing your work on another website opens up a whole new audience for you to reach, which makes it a great way to draw in new readers.
How to Begin Writing Guest Posts
Look for sites that allow guest postings. You may submit to open submissions for a lot of magazines.
If you come across a website with guest pieces but no active contributions, locate their email address and drop them an inquiry.
Make a proposal that highlights your experience in travel and includes writing examples.
How To Write Guest Posts Expertly
Recognize the demands of the site while crafting your proposal. Which content holes exist? Concentrate your pitch there.
If you spend time networking, chances to guest write will naturally surface. Making friends and getting to know other travel bloggers is a terrific way to share audiences. In addition to networking in person at events like TBEX, TravelCon, and Traverse, you may network via social media.
To encourage people to read more of your writing, offer a compelling description and a clear link back to your site.
Make a plan by using tools like SEMRush to track the traffic of possible websites, then choose the best choice.
Make Up For Drops in Traffic by Increasing Your Sales.
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