According to the filing, Sugar Cosmetics, which Vineeta Singh and Kaushik Mukherjee started in 2015, is now the third-largest color cosmetics brand in India.
According to the exchange filing, the delivery services provider has already been a long-standing partner for the cosmetics brand's direct-to-consumer rapid package shipment.
On May 23, Delhivery announced a pan-Indian alliance for end-to-end B2B operations with Sugar Cosmetics, a beauty brand.
According to an exchange filing by Delhivery, the delivery services provider has already been a long-standing partner for the cosmetics brand's D2C quick package shipment.
Delhivery's stock price was down 0.86 percent at Rs 399.9 during early trade on May 23 on the BSE after the news.
Vice President of Supply Chain at Sugar Cosmetics Amartya Guha said, "Sugar Cosmetics is currently on a high growth trajectory and necessitates a logistics partner that comprehends its needs of the digital native generation." Delhivery's competitive edge stems from its superior express part truckload (PTL) service, which provides B2B consignments at e-commerce speed. Additionally, its user-friendly Delhivery One client interface provides end-to-end visibility of consignments being transported throughout India.
According to the filing, the beauty company, which Vineeta Singh and Kaushik Mukherjee founded in 2015, is now the third-largest color cosmetics brand in India.
Varun Bakshi, who oversees Delhivery's Express Part Truckload division, said, "Our unique mesh network design, connected linehaul for both B2B and B2C, automated sorters, and quickly turn-around of tractor trailers give us a significant competitive advantage." Omnichannel businesses like SUGAR Cosmetics benefit greatly from our accelerated PTL solution since it enables them to swiftly replenish their stock and make it accessible, allowing them to increase their retail presence across India.
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