The India-Pakistan game increases restaurant sales

 The India-Pakistan game increases restaurant sales

NEW DELHI: The restaurant business in major cities saw a significant increase in business as the cricket craze reached a fever pitch with India and Pakistan's match on Saturday.

As India began batting at approximately 6 pm, restaurant chains including Massive Restaurants, the owner of Farzi Cafe, and other well-known businesses like Cafe Delhi Heights said business was 15–30% more than a regular weekend.

"Our Saturday lunch and pre-dinner sales were at an all-time high. Due to the customers' festive attitude, even supper prices increased significantly across the board. This was seen even at several of our foreign eateries that were broadcasting the game, according to Zorawar Kalra, founder and managing director of Massive Restaurants. Additionally, the business operates brands including Pa Pa Ya, Bo-Tai, and several others in roughly ten Indian cities.

Alcohol and meal sales at Cafe Delhi Heights, which has 20 locations in the National Capital Region (NCR), were about equal. Cricket fans also kept coming back to the shops following India's triumph.

"It was truly an amazing boost for us, and the excitement surrounding such high-stakes tournaments undoubtedly played a significant role to the 16 per cent revenue surge," noted Udit Bagga, managing director of fine dining establishment Kakapo in Delhi.

Restaurants are experimenting by hosting a variety of activities on India match days. Swadeep Popli, restaurateur and creator of Flow microbrewery and The Chatter House bar in Delhi, said that the business would host a special event the next weekend when India plays New Zealand in a rugby match in Dharamshala. At its brewpub, there will be a paid celebration with cheerleaders, big screens, and seating for around 350 people.

Home deliveries increased as well. Orders increased by 100% week over week at Rebel Foods, the parent company of Behrouz Biryani, Faasos, Oven Story Pizza, and Wendy's. Their "Born Blue" marketing, buy one, get one deals at several locations, and biryani combinations resulted in a notable increase in orders and revenues.

The business said that its EatSure platform saw higher sales in tier-two cities including Agra, Aligarh, Faridabad, Jabalpur, and Rohtak.