Roles Are Clear," says Linda Yaccarino, who asserts that Elon Musk has given her "autonomy" to run X

 Roles Are Clear," says Linda Yaccarino, who asserts that Elon Musk has given her "autonomy" to run X

The CEO considers changing the company's name to X to be a "liberation" from the prior one.

Chief Executive Officer of X, previously known as Twitter, Linda Yaccarino, has said that she has the "autonomy" to lead the business under Elon Musk. She also stated that their "roles are very clear" and that marketers should feel at ease returning to the social media platform in an interview with CNBC. "Elon is focusing on the future and speeding the branding. And the remainder is my responsibility. managing the business, including partnerships, legal, sales, and finance," she said to the media source. 

According to Ms. Yaccarino, the goal of X is to develop into a "everything app" that supports video conversations without a phone number and payment processing. Additionally, she gave a history of the "experiences and evolution" the platform under Mr. Musk's direction through. Examples of long-form video, articles, subscriptions, and creator earnings were provided by the speaker. 

She also discussed the business's choice to fully drop Twitter branding. "Elon has been talking about X, the everything app, for a very long time," Ms. Yaccarino stated in the interview. Even when we announced that I was entering the business, I was doing it in order to work with Elon to change Twitter into X, the all-encompassing software.

The CEO considers changing the company's name to X to be a "liberation" from the prior one. "A liberty that made it possible for us to get go of our ingrained ways of thinking. And to rethink how everyone, how everyone watching and listening on Spaces throughout the globe. It will alter how we socialise, amuse ourselves, and do business all on one platform, she told the publication. 

If you stick with Twitter, or whatever your prior brand was, change tends to be relatively gradual, according to Ms. Yaccarino. Additionally, you receive a legacy report card grade. And at X, we consider what is feasible. Not the gradual improvement of what cannot be done.

Former NBCUniversal executive Linda Yaccarino officially took over as the company's CEO in June. She had previously expressed her excitement to contribute to the social media platform's transformation after being inspired by the owner Elon Musk's ambition for a better future.