• Produced by Juggernaut and helmed by director Srijit Mukherjee, Jambaaz focuses on a female IPS officer from India, and is set in Meghalaya
New Delhi: Zee5, the video streaming platform owned by Zee Entertainment Enterprises Limited, announced the premiere of crime thriller Jaambaz Hindustani Ke, starring Regina Cassandra in the lead role.
Produced by Juggernaut and helmed by director Srijit Mukherjee, Jambaaz focuses on a female IPS officer from Hindustan, and is set in Meghalaya. The show will premiere on the platform in Hindi, Tamil and Telugu.
“At ZEE5, we believe in telling stories that are real and relatable that connect with Indians. As a consumer-first brand, we are constantly working towards curating a diverse content slate that transcends cultures, geographies, languages, and this is just another step in that direction," said Manish Kalra , Chief Business Officer, ZEE5 India said in a statement.
On video streaming services around Rs. The cost was expected. 17% growth to over Rs 1,920 crore to create original content for India in 2021. 1,400 crores were spent in 2019. This comes after the services witnessed a rapid growth in viewership during the 2020 lockdown.
The expenditure including platform games has been increased to Rs. 30,000 crore during 2021-25, according to the latest FICCI-EY media and entertainment industry report. Investing in original content makes sense as viewers are learning to pay for the content they consume. In 2020, 29 million subscribers paid for 53 million OTT video subscriptions (not counting subscriptions bundled with data plans), a figure projected to grow to 39 million subscribers in 2021 for 71 million subscriptions.
The surging viewership of streaming platforms during the two years of the pandemic has helped double the income of actors playing large roles in web shows and the salary bill on streaming services to 50% of production costs from 10% pre-pandemic. helped reduce it. said the experts.
While the overall cost of original production has increased over the same period, actors have benefited the most, with foreign streaming firms such as Netflix, Prime Video and Disney+Hotstar shelling out huge sums for now popular faces in web shows.
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