Story of Things will premiere on January 6. The thriller stars Vinoth Kishan, Ritika Singh and Aditi Balan among others.
SonyLIV, the video streaming platform owned by Sony Pictures Networks, has announced that its new Original Story of Things will premiere on January 6. The thriller stars Vinoth Kishan, Ritika Singh and Aditi Balan among others.
On video streaming services around Rs. The cost was expected. 17% growth to over Rs 1,920 crore to create original content for India in 2021. 1,400 crores were spent in 2019. This comes after the services witnessed a rapid growth in viewership during the 2020 lockdown.
The expenditure including platform games has been increased to Rs. 30,000 crore during 2021-25, according to the latest FICCI-EY media and entertainment industry report. Investing in original content makes sense as viewers are learning to pay for the content they consume. In 2020, 29 million subscribers paid for 53 million OTT video subscriptions (not counting subscriptions bundled with data plans), a figure projected to grow to 39 million subscribers in 2021 for 71 million subscriptions.
The surging viewership of streaming platforms during the two years of the pandemic has helped double the income of actors playing large roles in web shows and the salary bill on streaming services to 50% of production costs from 10% pre-pandemic. helped reduce it. said the experts.
While the overall cost of original production has increased over the same period, actors have benefited the most, with foreign streaming firms such as Netflix, Prime Video and Disney+Hotstar shelling out huge sums for now popular faces in web shows.
Some of the biggest names in major web series can earn ₹10 crore to ₹15 crore per season, even though there is no box office barometer to gauge their success. The next line of web stars earns ₹5 cr to ₹8 cr.
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