• Incred Money is launched with the acquisition of Aurowealth in an all-cash deal
Incred Capital is all set to enter the retail wealth-tech industry with the launch of 'Incred Money'. Incred Money has been launched with the acquisition of Aurowealth in an all cash deal, pending necessary approvals, the company announced on Monday.
The acquisition brings Incred Money to ₹1,100+ crore of assets under management (AUM) with a strong technology platform and an experienced team. Vijay Kuppa, co-founder of Orowealth, will further lead Incred Money as Chief Executive Officer (CEO).
"After its previous success in the ultra/high net worth segment under the Incred Wealth brand, this will be Incred Capital's second foray into the fast-growing Indian wealth market," the company said.
Incred Group will aim to provide Incred Money access to its full suite of product capabilities. Incred Money will also develop a B2B2C offering by leveraging technology to effectively integrate its extensive network of Independent Financial Advisors (IFAs) across the country, enabling them to tap into category-leading products and solutions for the benefit of their end customers. Will get the ability. Said this.
Orowealth is a retail-focused digital investment platform that provides access to niche, low-ticket investment opportunities in addition to traditional investment opportunities including mutual funds and fixed deposits, which are a part of Orowealth's offering.
Bhupinder Singh, Founder and Group CEO, Incred Group, said, “In the next decade, the democratization of investment opportunities covering the mass affluent and retail segments will be driven by digital platforms that will enable investors to access as well as non-traditional assets for them. advisors. This will help create a new market worth tens of billions in AUM. With the launch of Incred Money platform, we aim to provide these Committed to offer best-in-class products to the rapidly evolving consumer segment."
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