Google offers two distinct advertising programmes: AdSense and AdWords. With AdSense, website owners may put adverts on their pages and get paid when visitors click on them. On the other side, businesses can develop and display advertisements on Google and its advertising network using the AdWords advertising platform.
Google search results pages, YouTube, and other websites that are a part of the Google Display Network may display AdWords advertisements. In a nutshell, AdWords is a way for companies to advertise their goods or services on Google and its advertising network, whereas AdSense is a way for website owners to make money by showing adverts on their sites.
Website owners can use AdSense to monetise their content by putting advertising on their pages. Website owners can join up for AdSense and instal ad code that will display advertisements from Google's advertising network on their websites.
When a visitor clicks on one of these ads, which might be text, picture, or video adverts, the website owner is rewarded. With Adsense, website owners can generate income from their sites without actively selling advertising space.
On the other side, businesses can develop and display advertisements on Google and its advertising network using the AdWords advertising platform. Advertisers can design text, image, and video ads and choose where they want them to show, such as on YouTube, Google search results pages, and other Google Display Network websites. Advertisers can set budgets for their marketing campaigns and pay for their adverts on a pay-per-click (PPC) or pay-per-impression (CPM) basis. Businesses can advertise their goods or services online and reach a broad audience with the help of the effective tool known as AdWords.
some point
• With the help of the AdSense programme, website owners can monetize their sites by running adverts.
• AdWords is a platform for creating and displaying advertisements for businesses on Google and its advertising networks.
• Website owners can monetise their content with AdSense, and companies can advertise their goods or services and attract a wider audience with AdWords.
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