This is the third big signing in cricket for the 27th Games after the India-Sri Lanka Women's ODI and T20 Series and the Road Safety World Series T20 in Sri Lanka, where the Sachin Tendulkar-led India Legends team emerged victorious for the second time in a row defeating Sri Lanka Legends. time in finals.
New Delhi: 27th Games, backed by US-based investment firm 27th Investments, has announced the Indian cricket team's two-Test series against Bangladesh in December.
The series will be played at the Zahoor Ahmed Chowdhury Stadium in Chattogram near Dhaka. The Dubai-based sports firm had acquired the marketing rights from Impress-Matra consortium, the on-ground rights holder of the Bangladesh cricket team's home series. Hemant Jain, Joint Managing Director, KKCL said,
“The partnership provides an opportunity to be a part of this series, especially in Bangladesh, one of the leading cricketing nations in the world. The ODI series has got off to a great start and both the teams have been at their best.
We can't wait to see the action and wish the tournament organisers, teams and players every success in this series. Sangeet Shirodkar said,
“KKCL has carved a niche in the apparel segment which is unique as well as continuously expanding with its comprehensive marketing and strategic approach. Its coming as the title sponsor of the India-Bangladesh Test Series has not only A testimony to their commitment to far-reaching brand visibility and growth, but also a commitment to support the growth and development of the sport in the region and a new emerging market like Bangladesh.
The firm's chairman and other co-founder Sanjay Bector said the series has generated a lot of interest in the cricketing world. It will be the third major tournament in cricket for the 27th game after the India-Sri Lanka Women's ODI and T20I series in Sri Lanka. Signature. And the Road Safety World Series T20 where Sachin Tendulkar led India Legends team emerged victorious defeating Sri Lanka Legends for the second time in a row in the final. Recently,
The firm also acquired the Hawks franchise in the World Tennis League to be held in Dubai from December 19 to December 24, 2022. The team includes Alexander Zverev, Dominic Thiem, Elena Rybakina and Anett Kontaveit. The firm is a $100 million sports fund launched by Anil Damani-led 27th Investments.
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