Films like Ticket to Paradise, Elvis, Don't Worry Darling and Mrs. Harris Goes to Paris have not impressed the audience in the last few weeks.
With discerning cinemagoers turning online to entertain, niche films in international languages are struggling to find takers in theatres.
With discerning cinema audiences turning online to entertain during the Covid pandemic, smaller, niche films in several international languages are struggling to find takers in theatres. These include small-scale Hollywood films or films from Korea and Iran that were originally popular in large metros like Delhi, Mumbai, Hyderabad and Bengaluru and could earn up to Rs. 1 crore by its release in theatres.
Theater chains and distribution companies said that while films like Ticket to Paradise, Elvis, Don't Worry Darling and Mrs. Harris Goes to Paris haven't attracted audiences in the past few weeks, they will continue to bring these smaller, acclaimed foreign films to India. For, interest is expected to increase, especially around Oscar season early next year.
“After the pandemic, independent foreign cinema has not taken off in theaters to this extent and we do not see people willing to step up for them. Everyone knows these movies will soon be coming to streaming platforms, if they aren't there already," said Ashwini Sharma, founder of Impact Films, a company that specializes in distribution of international cinema.
Sharma, who has seen critically acclaimed titles like Palm Springs (English), A Hero (English and Persian) and Parallel Mothers (Spanish), said people are willing to come to theaters for large-scale spectacles and not performance-oriented dramas. For. discussion in the last few months. Film trade experts said this case would not have happened pre-Covid. Ashish Kanakia, CEO, MovieMax Cinemas, said, “Millennials are watching content from around the world and are open to films across genres. He added that while superhero films have a sizeable audience, people are open to non-superhero content as well.
“The increase in the number of DCI (Digital Cinema Initiative) cinema halls has significantly improved Hollywood's prospects in India, helping films manage a wider release. Also, the target audience, which is 15-40 years old, is updated with reviews and feedback on social media," said Rajendra Singh Jalla, Chief Programming Officer, INOX Leisure Ltd. Animation and horror are a big draw in India Despite the huge popularity of superhero films, DCI is a joint venture of several film studios, including Metro-Goldwyn-Mayer, Paramount Pictures, Sony Pictures Entertainment, 20th Century Fox, Universal Studios, The Walt Disney Company, and Warner Bros., which has a requirements Common set of standards that ensure a high and uniform standard of digital cinema viewing.
Denzil Dias, managing director of Warner Bros. Pictures, said adult dramas in international languages have always been targeted at metros like Delhi, Mumbai, Bengaluru and Hyderabad, apart from some other cities like Pune, Ahmedabad and parts of Noida. India. "These films do not release on the same day and date in India as in other parts of the world and efforts are made to show the release date and time for them," Dias said.
Dias said that the trend of smaller international films is no longer finding an audience, as audiences have become very choosy about what they are willing to skip for the comfort of their homes. But the studio isn't losing hope. It features a list of acclaimed international titles, especially in the run-up to the Oscars, for January and February next year, where many of these titles are expected to secure nominations. Films like Till, TAR and Creed III are slated for release next year, and the studio last week brought She Said, an investigative drama on the #MeToo movement, to theaters.
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