Do you want to produce reliable, excellent content? To assist you in getting started, here are our top 9 content calendar templates.
Attention marketers: You need a content calendar to carry out a solid, cohesive content strategy.
Content calendars are useful for more than simply planning out your next articles; they also make sure that your content is in line with your strategic objectives and makes the most use of your available resources.
A content calendar gives you the guide for consistently producing powerful material, regardless of how many social media accounts you are in charge of or how you want to experiment with different kinds of content.
The best nine content calendar templates, each aimed at streamlining content preparation and increasing efficiency, are included in this post.
We've put up a variety of templates to meet your requirements, ranging from simple spreadsheets to more intricate solutions.
Now let's get started.
A Content Calendar: What Is It?
Let's begin with the fundamentals before delving into the top content calendar templates.
In essence, a content calendar is a time-management tool designed specifically for content production. It assists you in breaking down your process into digestible weekly or daily chunks, allowing you to continue generating material in an orderly and transparent manner.
Additionally, it provides you with an overview of your content strategy, enabling you to see what you have planned and when and where it will be released.
In this manner, you can make sure that every piece of content reaches your audience where they are and accomplishes its intended goal by coordinating it with forthcoming events, marketing campaigns, product launches, etc.
For bloggers, freelancers, social media marketers, and content producers, a content calendar is an essential tool. You can reliably create excellent material with a content calendar, which is essential for developing a vibrant community.
Even if some individuals would rather utilize specialist tools, you may start with something as basic as an Excel sheet for your content calendar requirements.
Here, we'll showcase a few pre-made content calendar templates that you can quickly use and modify to suit the requirements of your company.
What Makes a Content Calendar Useful?
A content calendar helps you stay more organized with your campaigns, regardless of whether you handle social media for an agency or are the lone content expert in your in-house e-commerce firm.
It may also be useful in informing many colleagues on what has to be done when when working together.
Why? It's simple to quickly comprehend what went live, as well as the content and asset that were employed. Arrange your postings according to the social media network and use color coding. Every tab is typically tagged with the month.
You can develop well-researched infographics with your designer, map out themes and daily social posts ahead of time, and monitor the performance of your posts since you can see the wider picture (at least a month in advance).
With your target audience's requirements and desires in mind, you can better tailor your message to them when the seasonal patterns change.
Holidays and important international occasions, such as Pride Month, Valentine's Day, or any other national occasion that aligns with your brand's principles, may be planned around.
(Not to brag, but we can assist you with that as well; we have our own marketing calendar!)
Plus, if you plan ahead, you'll be less likely to make a mistake since the material will be finalized, authorized, and released ahead of schedule. It's a safeguarding mechanism.
Here are our recommendations without further ado (the most are free!).
2024's Top 9 Content Calendar Templates
1. Marketing Calendar Template for CoSchedule
CoSchedule can be the greatest option for you if you manage a WordPress site.
With its intuitive design and AI-powered capabilities, such the AI Social Assistant, which may assist you in creating social media posts to increase interaction and save time, it really excels in content marketing.
The calendar is simple to use and straightforward. It offers fifteen smooth connectors, including Mailchimp, Facebook, Instagram, TikTok, WordPress, and more.
With features like the TikTok Slideshow Scheduling option, you can create dynamic content right from your calendar interface, and the Bluesky and Google Business Profile connectors may help you manage your material more efficiently across platforms.
If you are in charge of your blog and social media, we suggest this one. For individuals and small to medium-sized marketing teams searching for an easy-to-use, effective solution for managing their content, it's a fantastic option.
Cost: A social calendar with up to three users and two social profiles is available with the free plan. Upgraded functionality, social accounts, and more are available for a monthly fee that starts at $19 for extra users.
2. Content Calendar Template for Airtable
Airtable is a fantastic option if you're wanting to upgrade and are currently maintaining a content calendar in Google Sheets, Excel, or CSV files.
With its powerful automation tools for task monitoring and reminders, Airtable streamlines content management. These features are ideal for those who would rather not deal with intricate spreadsheet formulae.
The platform is easily customizable to meet your unique workflow requirements and includes a number of data fields for crucial content management, including Title, Writer, Due Date, Status, and Image.
You can manage anything using Airtable's simple content calendar template, including blog articles and social media material. It gives you a clear picture of author workloads, ideas that are in the works, and important outcomes that are crucial for any content strategy.
To make sure everyone is keeping on track, you can assign tasks, monitor deadlines using various calendar views (such as a grid, kanban, or calendar style), and send reminders using built-in alerts.
Cost: There is a free version; the subscription plans, which are based on team size and particular requirements, provide more sophisticated capabilities.
3. Social Media Content Calendar Template for HubSpot
Excel nerds, rejoice!
The Social Media Content Calendar offered by HubSpot is very adaptable. To customize the Monthly Planning Calendar tab to your brand, just enter the month and year.
The design is set up with many tabs for different social media networks, such as Facebook, LinkedIn, Instagram, X (Twitter), and Pinterest, so you can accurately monitor changes on all of your channels.
With well considered design, every tab offers suggestions for the most effective ways to interact with your audience on various media.
You can also keep track of all the material you're creating with the aid of the material Repository tab, which is quite helpful for organizing and repurposing your previous work.
In order to assist you maximize the template's potential, it also includes a thorough beginner guide in PDF format.
We suggest this one for social media professionals in startups and internal social media managers for e-commerce firms since it's better suited for social media than blog articles, however it may be customized to meet a range of requirements.
Simply download the template to avoid any costs.
4. Editorial Content Calendar Template in Trello
For large teams already utilizing Jira, Confluence, and other comparable products and on an Agile framework, Trello, a well-liked project management application, is a great option for a content calendar.
The drag-and-drop feature is user-friendly. You can tell the state of the assignment with only a quick look.
Trello has a dedicated free editorial content calendar template that's perfect for effectively handling social media and blog article lifecycles.
You can visually follow each piece of content from ideation to publishing by using the template. Drafts, drawings, and required materials may all be immediately attached to Trello cards that are assigned to certain content pieces.
By allowing you to add editors, designers, and social media managers to cards, the template improves team cooperation by making sure that all stakeholders are informed.
It's an effective tool for big teams focused on meticulous content planning and execution since it has checklists to make sure all stages are completed, filterable card labels, and a calendar view to offer you a clear perspective on your publishing pipeline.
Cost: Nothing; just register and get the template.
5. Social Media Content Calendar Template for Hootsuite
Hootsuite offers a free Google Sheet spreadsheet that can be downloaded that is similar to HubSpot's template. It includes five tabs: Instructions, Strategy, Monthly View, Weekly View, and Evergreen Content Library. You may use this spreadsheet for Instagram, Facebook, LinkedIn, X (Twitter), and any other platform you may wish to add.
One quite special feature that isn't included in every design is the weekly view.
While the Strategy tab assists you in planning your overall strategy, which includes your company objectives, social goals, content pillars, pieces, and strategies, the Instructions page offers guidance on how to use the template. Similar to HubSpot's template, you may create a library of material using Hootsuite's evergreen content tab to refer to it later.
To assist you remain on top of significant marketing moments, it even provides crucial dates of interest that are accessible throughout the year for each month, such as occasions like Black Friday and Small Business Saturday (USA).
Excel experts who don't want to utilize a premium product and its additional features will find the easy-to-use template to be excellent since it is customisable. It's a sensible option for teams wishing to streamline their processes without shelling out for expensive equipment, and it works well for companies of all sizes.
Cost: Nothing to download by completing a form that generates leads.
6. Content Scheduler for Adobe Express
The free content planner offered by Adobe Express is an excellent resource for managing your social media posting and planning procedures.
It offers an interface that is visually appealing, with postings big and prominently displayed for easy reading of captions and clear viewing of photographs.
In order to keep you organized, it also has color-coding and labeling rows, which let you classify postings and make notes on crucial campaign information or team communications.
With only a press of a button, you can post material from your social media accounts or plan it in advance by connecting them directly to the content scheduler. In addition, users may draft articles, organize material with ease using the drag-and-drop feature, and store ideas for later posting.
In addition, Adobe Express provides a wealth of resources and templates to assist you in creating and editing content inside the platform.
Cost: Free to use, with more sophisticated capabilities accessible to subscribers of Adobe Teams and Premium premium tiers.
7. Social Media Calendar Template for Small Business Trends
You got it: small companies are the target audience for Small Business Trends' content calendar template!
It helps you organize your social media and marketing activities by using the company's successful marketing techniques. It is adaptable to your company's requirements and can be downloaded in a number of forms, such as Word, Excel, and PDF.
The template is simple to use in and of itself. It includes a section labeled "All Platforms" in addition to a Monday through Friday summary of information from Facebook, Instagram, Pinterest, X (Twitter), LinkedIn, and TikTok.
Because it is plug-and-play, all you have to do is input your daily plans for each channel (and repeat them week after week).
We like this design since Small Business Trends provides ideas for possible activities throughout the day throughout. Take "Have an unveiling of your latest product or service" on TikTok on Monday, or "Share posts from satisfied customers" on Instagram on Wednesday.
Even if it's not all-inclusive, it's a good addition to help inspire, particularly for people and small enterprises who are just starting started. This template's minimal learning curve and simplicity make it appealing to us.
Price: Nothing.
8. Template for Backlinko Content Calendar
For individuals or small teams wishing to improve their content creation efforts, Backlinko provides a flexible, free content calendar template.
The template comes in two primary formats: an Excel spreadsheet and a Google sheet. The basic monthly calendar view is accompanied by a more comprehensive content list and process sheet.
While the workflow tab is specifically intended to walk users through every step of content production (from drafting to publishing), it is especially helpful for managing numerous pieces at once. The monthly view provides a blank canvas for basic scheduling.
This is where Backlinko's template really shines. The workflow tab's step-by-step approach to content generation includes a wide range of topics, including design, email marketing, and meta descriptions, to help your team remain on task with each piece of content.
Price: Nothing.
9. Content Calendar Template on Monday.com
For teams looking to streamline their process for creating and distributing content, the Monday.com content calendar template is a good choice.
Just explore its flexible dashboard and alter the template to precisely match the workflow of your company.
Monday.com's framework is made to accommodate a wide range of content kinds and stages, from early ideation to the last publication stages. This guarantees that every piece of material is monitored and effectively handled across platforms.
It has a central content management system where users may designate work to authors, editors, and designers—all important team members.
You have access to a variety of viewing choices, including form, Gantt, calendar, and Kanban views. You may also combine it with programs like Dropbox, Adobe Creative Cloud, and Google Drive.
To keep everyone on task, you may also use the integrated automation features for alerts and reminders.
This one, with its emphasis on scalability and efficiency, is perfect for both small- and large-scale content operations.
Cost: Nothing; just register to begin going.
How Using A Content Calendar Can Help You Plan Your Content Better
Planning your content well is essential to improving your marketing approach.
A content calendar is essential if you want to take charge of your marketing plan and produce powerful content that connects with your target audience.
This post emphasizes that making a content calendar doesn't have to be difficult or time-consuming, particularly because there are a ton of helpful and user-friendly templates available to get you started.
Examine our selections, locate your fit, and get ready for a productive year of producing content. Happy organizing!
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