Named on TIME's list of the greatest inventions of 2023 is the Owala® FreeSip® bottle

The Owala® FreeSip® water bottle is among the 200 amazing inventions that are transforming our lives, according to TIME's annual list of the Best Inventions, which was unveiled today.

TIME asked editors and reporters worldwide to submit recommendations for the list via an online application process, with a focus on emerging industries like artificial intelligence, renewable energy, and sustainability. They then assessed each candidate based on many important criteria, such as effect, efficacy, ambition, and originality.

"The outcome is a list of 200 ground-breaking inventions (and 50 special mention inventions)—including the most potent supercomputer in the world, a revolutionary entertainment venue, and a new shape—that are changing how we live, work, play, along with think about what's possible," the editors of TIME said of the updated list.

The widely popular Owala FreeSip bottle wins in the Fitness category. It has the innovative sip-or-swig FreeSip® spout. Steve Sorensen, the CEO and co-founder of Trove Brands, LLC, is the creator of the innovation. In addition, Sorensen is the inventor of the renowned BlenderBall® wire whisk, which is exclusive to shaker bottles bearing the BlenderBottle® name. The Owala FreeSip bottle was inspired by consumer behavior seen at BlenderBottle.

Many BlenderBottle shakers were being used as regular water bottles, as we saw. We then reasoned, "Why not create a fantastic, specialty water bottle?" Sorensen said.

Water bottle customers were clearly divided, according to the company's market study. Sorensen clarified, "You have the straw people and you have the spout people." That seemed to be an issue that needed to be resolved. It should all be contained in a single container, and done so in a manner that is elegant and understated rather than extravagant and requiring bulky components and gadgets.

He saw it as a personal challenge to devise a solution that would benefit both sippers and swiggers of water. Presenting the unique FreeSip spout, which allows consumers to tilt the bottle back to gulp through a larger aperture or drink while holding the bottle upright via a concealed, integrated straw. Switching between drinking modes is smooth.

Naturally, taking a product from idea to production and then to this degree of acknowledgment from such a prestigious media outlet takes unwavering dedication and extraordinary skill. According to Sorensen, the Trove Brands team is the best in that area.

Our product was adopted by some of the most talented designers, who brought it from conception to market by combining cutting-edge functionality, style, and an almost limitless selection of hues. The end product is a bottle that improves on the experience of hydration, one of life's essentials. With the Owala FreeSip bottle and our unconventional, humorous marketing, individuals can express themselves in ways that make keeping hydrated enjoyable and uniquely personal. It elevates hydration beyond simplicity."

The Owala FreeSip bottle is distinguished by more than just its distinctive FreeSip spout. It has a carry loop that serves as a lock and an easy-to-open top with a touch of a button. In addition, it is simple to clean, leak-proof, and insulated (cold for 24 hours). Additionally, it is available in a variety of captivating hues and sizes to fit every personality and hydration need.

Owala is the brand that is expanding the quickest in the already crowded national market for water bottles since its introduction in March 2020. As evidence of the marketing team's innovative strategy, the FreeSip bottle has received over 40,000 five-star ratings, and the hashtag "#owala" has been seen over 272 million times on TikTok.

"It's safe to say that we were able to produce an exceptionally fantastic bottle," Sorensen adds. "We are incredibly grateful to our hordes of devoted brand fans and are greatly honored by this recognition from TIME."

Visit OwalaLife.com to find out more about Owala and the renowned Owala FreeSip bottle.

Concerning Trove Brands

The privately owned company Trove trademarks is the owner of the BlenderBottle®, Owala®, Whiskware®, and EcoBriteTM trademarks. The company's patented and best-selling products combine unanticipated innovation, unmatched quality, and aspirational style to simplify and enhance daily living. Over 100,000 retail stores in more than 100 countries carry Trove's products, which are also available online at blenderbottle.com, owalalife.com, whiskware.com, and ecobriteclean.com in addition to being available on Amazon.com. Trove Brands' main office worldwide is situated in Lehi, Utah. For more details, go to TroveBrands.com.

Give up using your Stanley Cup while traveling; this tote-friendly water container is really revolutionary.

According to business journalist Charley Ward, "I finally understand why people get excited over water bottles after sampling the Owala FreeSip."

It's unlikely that you haven't heard about Stanley's Quencher by now. It was a sell-out travel mug that went viral with a TikTok video showing it had survived a fire with the ice cubes inside. The sturdy 40-ounce bottle is the Always Pan of the hydration industry, having accomplished the uncommon trifecta of visual attractiveness, practicality, and fervent fandom. It has done what no drinking vessel has ever done before: it has become a household brand and a symbol.

Although the Stanley tumbler is marketed as a travel mug, we would contend that the airport is one location where it is not appropriate to use one. However, nothing is perfect. Its size alone takes up a lot of room in your carry-on luggage, and the carry handle adds much more bulk. Don't try fitting it in the cup holder on your bag. No, those who travel often need something new, better, dare I say it. And that's the Owala FreeSip, in my opinion.

With 14 cheerful colors and four sizes to choose from, this colorful stainless steel bottle has been steadily gaining popularity on social media. It has had over 272 million views on TikTok under the #owala hashtag and has sold for over £300 for limited edition colors on websites like eBay.

Its slender design allows it to fit snugly into a backpack or tote bottle holder. It also has a carrying loop for attaching it to your bag, which is useful for hiking and other outdoor activities. Similar to the Quencher, there are three smaller options that we suggest for travel days, as well as a 40oz version that should last almost the whole day. In addition, it costs less than Stanley's well-known cup—£31 for a 40-ounce bottle against £44.99 for the Quencher.

Its features include a dishwasher-safe cover, triple-layer insulation, and leak protection (the body of the bottle must be hand-washed, much like other insulated bottles). Global audience development manager Abigail Malbon says, "I think cleaning these water bottles can be fiddly, so I love that the lid goes into the dishwasher." I also like that you can unscrew the cover with only one hand. To allow for on-the-go sipping, it lifts and pops open.

Owning an Owala FreeSip, the renowned Stanley bottle, and a Yeti Rambler, Commerce editor Lauren Burvill also thinks the Owala is the best for flying. "This bottle is much better suited to stowing in your hand luggage; the Stanley cup might be fine for a walk," the woman explains. "It doesn't leak, is light, and has a larger capacity for water storage."

For us at the workplace, the leakproof promises have proven to be accurate. My Owala bottle has so far allowed me to travel without incident from my home to the gym to the workplace, which is particularly helpful since I carry my laptop in my bag. Additionally, it has remained chilly all day, which has made me want to drink more.

But putting all of that aside, and similar to the Always Pan's brilliant built-in spoon rest, there's one element that, in my opinion, sets this bottle apart from its rivals: a little adjustment that enhances its utility in a very practical manner. the straw within. For me, this bottle is worth the hype just based on this feature.

After a strenuous exercise, I've swigged urgently from my now-relegated S'Well bottle several times, only to have a ton of water fall down my chin. I believe my trainer was simply being kind when he once said to me, "I do that all the time, too," while grinning compassionately. I can rehydrate now without ever having to tip the bottle back, saving me from embarrassing myself in the future. Before I got it, I had no idea what I was missing.

According to Amber Port, audience development manager, "it's a game changer." You have the option of utilizing the wide-mouth aperture or the built-in straw. I will definitely be using this bottle throughout the summer.

Investing in the finest reusable water bottle is worthwhile since it is an essential item for both sustainability and wellness. Officially certified by Traveller, the Owala FreeSip is an affordable choice that's ideal for packing in your carry-on. Visit the brand's website to browse the whole assortment, which now includes the novel FreeSip Twist, which can be used for both hot and cold beverages.

Review of Owala water bottle: advantages

a good variety of colors

Integrated straw inside the spout, together with an exposed mouthpiece for chugging

Insulated stainless steel under vacuum

utterly impervious

BPA-free, keeps beverages cool all day

accessible in two varieties: a more affordable tritan plastic bottle and a stainless steel bottle.

Lifetime limited warranty

Review of the Owala water bottle: drawbacks

It is not dishwasher safe, just like other insulated water bottles.

Unless you choose to pay more for third-party delivery on Amazon, shipments from America may take some time to arrive.