Nestle India and Dr. Reddy's are partnering to create a nutraceutical brand in India and other agreed-upon regions

Nestle India and Dr. Reddy's are partnering to create a nutraceutical brand in India and other agreed-upon regions

According to a joint press release from the two companies, the partnership will combine Dr. Reddy's well-established commercial strengths in India with Nestle Health Science's (NHSc) well-known global range of nutritional health solutions, vitamins, minerals, herbals, and supplements.

On Thursday, Dr. Reddy's Laboratories Ltd. and Nestle India said that they had finalized their agreement to establish a joint venture with the aim of introducing cutting-edge nutraceutical products to customers in India and other designated regions.

According to a joint press release from the two companies, the partnership will combine Dr. Reddy's well-established commercial strengths in India with Nestle Health Science's (NHSc) well-known global range of nutritional health solutions, vitamins, minerals, herbals, and supplements.

According to the statement, the action will assist JV partners in combining their skills and expanding their complementary nutraceuticals portfolios for customers across India in areas including metabolic, hospital nutrition, general wellness, women's health, and child nutrition.

The partnering corporations will provide licenses to the joint venture entity for certain brands. Brands like Nature's Bounty, Osteo Bi-Flex, Ester-C, Resource High Protein, Optifast, Resource Diabetic, Peptamen, Resource Renal, and Resource Dialysis are among the ones that the Nestlé Group will license.

Dr. Reddy's will provide licenses for nutrition and over-the-counter (OTC) products such Becozinc, Kidrich-D3, Celevida, Rebalanz, and Antoxid.

By Q2 of FY25, the joint venture firm should be up and running.

"Dr. Reddy's is a trusted name in the pharmaceutical space and shares our commitment to provide access to high quality products," said Suresh Narayanan, Chairman and Managing Director of Nestlé India. With this joint venture, we will be able to expand our retail and distribution network and bring our brands closer to customers, improving their quality of life in the process." CEO of Branded Markets (India & Emerging Markets), M V Ramana, said that two firms with a same goal of good health are collaborating in a creative way via this joint venture. We are happy to collaborate with Nestlé India to provide Indian customers the latest developments from the company's worldwide portfolio in health science. Customers will have greater access and affordability thanks to this creative strategy that takes use of the complementing qualities of both parent firms." PTI GDK SS