KM Birla wants to use Grasim's Opus Paints to upend the Indian paint industry

KM Birla wants to use Grasim's Opus Paints to upend the Indian paint industry

He went on to say that India consumes much less paint per person than the world average, which is 10 kg.

With the introduction, Grasim hopes to overtake Asian Paints, the current market leader, in second place. Jefferies said that rival companies JSW Paints and Astral are putting a lot of effort into their marketing in an effort to improve their standing.

The introduction of the paint company Birla Opus by Aditya Birla Group Chairperson Kumar Mangalam Birla represents a major turning point for Grasim Industries.

Birla reaffirmed his optimistic assessment of the Indian economy. Additionally, he emphasized that the group's companies would be crucial in promoting economic expansion, particularly in the construction industry, which is predicted to increase by 9% of GDP.

Birla pointed out the enormous potential for increase in paint consumption as a result of rising per capita income, quickly expanding real estate, and growing population. In the next phase, he announced intentions to increase the company's capacity by an additional 500 million liters annually with new expenditures.

Birla voiced confidence in the paints business's portfolio, stating that it is either on par with or superior than the market leader in every category. He also emphasized the potential for innovation in the paint industry, pointing out that India consumes 3.5 kg of paint per person, compared to the world average of 10 kg.

Birla emphasized the group's strategy to provide via a robust network of 6,000 locations and have 145 items spread over six categories.

Birla said, "We will deliver to channel partners in 6000 cities by the end of the year." We are working along with vendors that provide complimentary tinting services. To modernize the manual tinting process, we will combine all dealers' tinting equipment into a single central center." will make a digital connection to the hub.

By Q1FY25, the firm plans to commission its fourth plant; in Q2 and Q4FY25, it will commission its fifth and sixth. The combined capacity of the second, third, and fourth firms is less than the entire capacity of 1,332 MLPA. After five years, the group wants to double its capacity to 500 MLPA.

Before the brand launch, 300,000 painters and contractors joined... In 300 towns, we are establishing Birla Opus Paint Galleries," Birla said.

With plans to establish six cutting-edge factories around the nation, the inaugural ceremony featured the opening of specialized units in Panipat, Ludhiana, and Cheyyar. Birla reaffirmed the Group's commitment to the paint industry, citing India's excitement for potential and innovation in the field of infrastructure.

In the paints industry, Grasim has difficulties that might affect smaller competitors. Asian Paints, the market leader at the moment, should be unaffected, nevertheless. International stockbroker Jefferies said that although Grasim is vying for second place in the industry, rivals like Astral and JSW Paints are putting out strong marketing campaigns to solidify their positions.The.