Four companies that will be motivated by diversity programs

What steps are brands doing to ensure that their businesses are accessible, inclusive, and diverse?

By informing consumers and spreading the appropriate message, brands have the power to significantly alter the course of history. However, what is the brand's stance with regard to accessibility, diversity, and inclusion? Let's examine a few genuine examples of companies that are responsibly implementing these concepts into their branding.

Diversity is ingrained in Nima Plurais Nima Educacao, one of the most significant private educational institutions in Brazil. He spoke at many forums around the nation for many years on offering psycho-educational assistance and inclusiveness at his institutions.

He founded Nima Plurais in 2020, a platform that encompasses many initiatives such as literacy campaigns, teacher training for African American educators, talent acquisition and selection from marginalized communities, and much more. He concentrated on racial equality throughout these first two years, but not only that.

According to Luiz Carneiro, Diversity and Inclusion Analyst at Nima, one of the organization's core values is to use education to alter society, and positive portrayal of diversity is a major component of this transition.

Since we are social beings, variety needs to be valued and respected more. Discrimination attacks people's right to exist and weakens victims in the conditions we face today. As a community, we all have a responsibility to uphold diversity, and Nima works to create a safe, courteous, and accepting atmosphere," adds Carneiro.

Thus far, 350 instructors have benefited from their teacher training program (and more to come). One hundred persons have already participated in their Black teacher acceleration program. Many of their colleges promote diversity because thousands of students join in their discussion forums.

Everyone's inclusion - iFood

An affinity group at iFood, the top meal delivery company in Latin America, creates interactions and events for the LGBTQAIP+ community, including webinars, livestreams, and educational initiatives. Furthermore, they provide excellent advantages including legal and psychological support, insurance-covered transgenitalization and mastectomy procedures, and financial aid for medical costs.

His endeavors for the Black community are likewise quite significant. The goal of the November 2018 launch of the iFood Includes Black People initiative is to hire 300 black professionals by June 2022 for a variety of professions. This program is a component of iFood's public pledge, made in 2021, to help pay off debts from the past and lessen social injustice.

iFood is in keeping with the company's objective of having 30% of Black individuals in senior positions and 40% of Black people working for it by 2023.

and that's not everything in all. Potentia Tech, which was established in October 2021, is one of the company's efforts to carry out the public pledges it made, which include hiring and training 25,000 low-income and minority individuals in the technology field. Regarding this front, the aim is to provide 5 million individuals with training for employment and business, as well as 5 million public school instructors and students with training in science, math, and technology by 2025.

Senior communications analyst at iFood Bruna Nascimento believes businesses should take the initiative to lessen societal issues from the past. "We speak about a generation that knows the need of making amends for past wrongs and does not want to leave anybody behind when we talk about inclusion. Companies should also make access available to everyone who was previously denied equitable possibilities, according to her.

Allow people to discuss it

Starting a conversation about diversity is a fantastic and simple method to encourage it in the workplace. Debates on diversity and accessibility issues may be sparked via meetings, events, and affinity groups.

In an interview with one of the biggest PR firms in the world, the Society for Human Resource Management, Edelman said that he started forming affinity groups. Although they began modestly, they have increased the number of these organizations within the last four years.

The organization offers support groups for Black and African American, Hispanic-Latin, AAPI, women, LGBTQIA+, and veterans. Head of Diversity and Inclusion Trish Smith said they want to start two new groups this year: one for people with disabilities and the other for religious tolerance. a manager at Edelman.

"Those groups have been developed critical of us for having difficult and courageous conversations about the current state of affairs, as well as for organizing these moments and providing a safe space," adds Smith. "Those organizations have played a vital role during a time of pandemic as well as social unrest as well as in the fight for racial justice."

Horizon Media is another firm that is advancing the discussion. executive headingTheir inaugural town hall meeting, dubbed the Agency of Belonging, was devoted to diversity, equality, and inclusion (DEI), according to President and Chief Talent Officer Eileen Benvitt.

At Better Workplaces, Benvitt said, "The value of what we provided at the Agency of Belonging meeting highlights the importance of DEI along with Report Phrase forces people to think about what they want to do, and how they look as well as feel." From where?" Better World Blog.

In addition to marketing, promoting environments where minorities may really flourish is another method of advancing inclusion.

Additionally, this piece may be found in the August edition of Rock Content magazine. We have some amazing articles for you this issue on diversity, inclusion, and accessibility—a subject that is very vital to modern society and companies. The magazine is available for free download here! excellent reading