Amazon and Snap agree to broadcast retail advertisements on Snap

 Amazon and Snap agree to broadcast retail advertisements on Snap

According to the Information, users will be able to purchase anything from Amazon.com without ever leaving the social media app thanks to the Snapchat marketing contract, which is now being pushed out to clients in the United States.

A week after the e-commerce behemoth forged a similar agreement with Facebook-owner Meta Platforms, Amazon and Snap have negotiated an agreement that would allow users to purchase the company's goods straight from advertising on the Snapchat app, according to a Monday article in the Information.

According to the Information, users will be able to purchase anything from Amazon.com without ever leaving the social media app thanks to the Snapchat marketing contract, which is now being pushed out to clients in the United States.

According to the story, which quoted an Amazon representative, it will also display real-time price, Prime eligibility, and shipping predictions to customers.

A request for comment from Reuters was not immediately answered by Amazon. Snap opted not to respond.