According to a recent research, 59% of LiveMint users want to purchase a 4-wheeler this holiday season

 According to a recent research, 59% of LiveMint users want to purchase a 4-wheeler this holiday season

Recently, Aroscop and Toluna collaborated with HT Media to carry out a comprehensive consumer research study. The study's goal was to gather opinions from readers from all over the nation who read content on HT Media's print and digital platforms, including LiveMint, Hindustan Times, and LiveHindustan. The goal was to learn more about customer shopping habits throughout the holiday season, which would be useful for marketers and firms running holiday promotions. The study examined customer shopping habits and factors that may affect their decisions throughout the holiday season,

Over 45% of Hindustan Times digital visitors and LiveMint visitors plan to purchase an SUV in the next six months, with a significant 50% of Hindustan Times print & digital readers and LiveMint visitors planning to purchase a car this holiday season! With each new launch, the SUV trend only intensifies amidst the Christmas season's frenzy. Automakers may catch up on their SUV backlogs during this upcoming season, and dealers may find a way to get rid of their stockpiles of sluggish hatchbacks. S&P Global Mobility Associate Director Gaurav Vangaal emphasizes that the desire for SUVs over the holiday season is what is driving this trend. Two-wheeler purchases are also gaining popularity, with 40% of Hindustan Times print readers, LiveHindustan users, and LiveMint visitors planning to make such purchases.

According to Faisal Kawoosa, founder and chief analyst of Techarc, customers who paid 30,000 on their smartphone two or three years ago are now looking at roughly 50,000 as the price point for their new phone—or perhaps doubling or tripling their budget. He continues, "Recently, thanks to a variety of Android manufacturers, a mid-premium market has formed, costing between 30,000 and 40,000 rupees.

The mind map for these clients indicates that the cost of the subsequent update must increase to at least $50,000. That is what is causing the price ranges of smartphones in India that are above 50,000 to climb. The festive seasons are especially perfect because, in contrast to many other nations, Indians strive to maximize every expenditure. As consumers wait to update, demand increases because this time will bring in the best deals. Nearly 70–75 percent of those who update their current phones do so over the holiday season, which also serves as the primary demand driver.

According to reader preferences, 40% of readers across the print, digital, and LiveHindustan platforms of the Hindustan Times want to buy a smartphone over the holiday season, with many of them setting budgets above Rs. 50,000. A strong desire to upgrade personal electronics like laptops and smartwatches closely follows this trend. A increasing number of people are also interested in boosting their homes with smart home appliances, such as televisions, audio accessories, and enduringly well-liked gaming consoles.

Consumers in India are also drawn to luxury, with 50% of LiveMint visitors and more than 40% of Hindustan Times print & digital visitors proud owners of items like gadgets, clothes, watches, and fragrances.

The fact that 42% of Hindustan Times print readers and online visitors are considering real estate investments during the upcoming festive season and allocating sizeable budgets for this purpose further supports the idea that long-term investments like real estate and gold are always on the minds of Indian consumers. In addition, 50% of print readers of Hindustan Times said they planned to buy jewelry in the next six months, with an astounding 87% of them saying they preferred gold jewelry.

A startling 52% of LiveMint users are preparing to invest more than 25 lakhs in financial investment vehicles like the stock market, mutual funds, gold, FDs, and bonds. Notably, the study reveals that LiveMint users prefer to manage their portfolios individually, with an overwhelming 88% of users opting for this independent strategy. Additionally, a sizable 41% of LiveMint visitors have credit cards, demonstrating their readiness in terms of money.

Regarding Toluna

With operations in more than 70 regions and access to 40.1 million different consumer respondents globally, Toluna is a top platform for consumer insight. Involving 3.2 million consumers in India and gaining 35,000 new members every day, it is a useful resource for businesses.

Re: Aroscop

4 billion ad requests are handled daily by Aroscop, a data-driven marketing and advertising solution in 12 countries. Their Ask1 platform has 400+ pre-built segments, can run studies across the country in 48 hours, and supports responses in 10+ languages.