Dell unit fined $6.5 million by Australian court for deceiving clients about savings

 Dell unit fined $6.5 million by Australian court for deceiving clients about savings

In June, the Federal Court found Dell Australia guilty of deceiving clients about the costs or special offers.

The local affiliate of Dell Technologies Inc. was fined A$10 million ($6.46 million) by Australia's Federal Court on Monday for making false claims regarding savings for additional computer displays on its website.

Dell Australia was found guilty by the Federal Court in June of misleading customers about the costs or discounts on add-on monitors on its website in a case brought by the nation's competition authority.

According to Liza Carver, commissioner of the Australian Business and Customer Commission, "This judgement sends a clear message to businesses that making misleading claims about pricing or exaggerating discounts is a severe violation of consumer law and may bring hefty fines. In addition to what 5,300 add-on monitors were sold by Dell Australia over August 2019 and December 16, 2021, all at exorbitant discounts.

A spokesperson for Dell Australia told Reuters that the company will work "with impacted customers to provide appropriate cancellations plus interest and undertake steps that will enhance our pricing. steps to guarantee that this kind of issue won't occur again.