Priyanka Chopra's new Hollywood film to release on May 12

 Priyanka Chopra's new Hollywood film to release on May 12

Priyanka Chopra Jonas' new Hollywood film Love Again will hit the theaters on May 12. The romantic comedy-drama directed by James C. Strauss also stars Sam Heughan, Russell Tovey, Omid Jalili, Celia Imrie and Celine Dion.

With discerning cinemagoers turning online to entertain during the Covid pandemic, smaller, niche films in several international languages are struggling to find takers in theatres. These include small-scale Hollywood films or films from Korea and Iran that were originally popular in large metros like Delhi, Mumbai, Hyderabad and Bengaluru and could earn up to Rs. 1 crore by its release in theatres.

Theater chains and distribution companies said that while films like Ticket to Paradise, Elvis, Don't Worry Darling and Mrs. Harris Goes to Paris haven't attracted audiences in the past few weeks, they will continue to bring these smaller, acclaimed foreign films to India. With interest expected to peak, especially around Oscar season.

Trade experts say that people are willing to come to theaters for mass plays and not performance-oriented plays. This would not have been the case pre-Covid. Millennials are watching content from around the world and are open to movies from different genres. While superhero movies have a loyal audience, people are open to watching non-superhero content as well.


The increase in the number of DCI (Digital Cinema Initiative) cinemas has significantly improved Hollywood's prospects in India, helping films manage a wider release. Also, the target audience, which is 15-40 years old, is updated with reviews and feedback on social media. DCI is a joint venture of several film studios, including Metro-Goldwyn-Mayer, Paramount Pictures, Sony Pictures Entertainment, Twentieth Century Fox, Universal Studios, The Walt Disney Company, and Warner Bros., that establishes a common set of requirements that ensure a Is. High and uniform standard of digital cinema viewing.