Jupee, an online gaming company owned by CashGrail Pvt Ltd, today announced the signing of actor Salman Khan as its brand ambassador. With this collaboration, the company said it aims to expand its presence in the growing skill-based online gaming space and pave the way for skill-based gaming to be the preferred form of entertainment.
It has launched a brand campaign, '10 Minute Mein Game Ho Jayega', aimed at spreading awareness about its offering of smaller sized games like Ludo Supreme, Trump Cards Mania and Snakes & Ladders Plus. The campaign features the actor in his larger than life avatar playing a variety of games on stage.
The company's Founder and CEO Dilsher Singh Malhi said, "We are thrilled to have Salman Khan on board as our brand ambassador. We are sure this association will help deepen the connect with consumers. Salman's charm and fun-loving demeanor Fits perfectly with the ethos of the brand as the main proposition of the campaign is towards enjoying shorter format sports.”
Salman Khan said, “Classic casual and board games like Ludo and Snakes and Ladders definitely bring back nostalgia and are a great way to stay entertained on the go. The brand's vision of bringing moments of joy to people's lives through these casual and board games can resonate strongly with me and I look forward to partnering with them to celebrate India's growing love for gaming. I'm excited In January 2022, the company closed its Series B funding round of $102 million (₹760 crore).
The association is structured by Uniworld Being Talented and conceptualized by Leo Burnett and produced by Nirvana Films. The campaign will be 360 degree with television advertising, digital, outdoor and social media activation.
"This collaboration will help bring more casual and board gamers on board and aid the growth of the online gaming industry even further," said Vikram Tanwar, co-founder of Salman Khan's talent management company, Uniworld Being Talented.
According to KPMG, the Indian online gaming market was on a strong growth trajectory even before the pandemic. However, the pandemic, and the ensuing lockdown and work-from-home model, provided a turning point in how online casual gaming has emerged as a major channel, both in terms of game base and revenue, at 420 million in FY2011. Gaming industry contribution ₹60 billion (out of total gaming industry size of ₹136 billion in FY21).
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