Marketers have long been looking forward to a revolutionary technology advancement, a game-changing AI intervention that will gradually bring them closer to their target audiences. ChatGPT and Google Bard, an AI chatbot with generative language created by OpenAI, will completely change the way you communicate with your customers.
Modeled on the lines of Generative AI, the launch of Open AI comes at the perfect time in India as it seamlessly embraces AI technology to make things better and faster and create a digital footprint. Indians today are deepening their reach, adopting a digital approach to everything and the adoption of Open AI chatbots will only fuel this, especially. For Rural India Now, more Indians than ever are adopting the latest digital and fintech applications, especially in their financial and business transactions.
Open AI deserves special mention for its unique functionality. Achieving a close-to-human conversation thanks to its Natural Language Generation (NLG) model, it facilitates conversations with end-users by eliminating miscommunication and delivering messages natively in context. While it will be used across industries and functions, we are confident that marketing functions especially banks will get a major collaborative boost like never before. Simply because they can now better connect with their customers through an AI-assisted conversational platform.
Marketers like us are especially excited and eager to adopt Open AI chat bots and other generative AI applications. Open AI interventions are expected to take assistive technology to a new level, reducing application development time and bringing powerful capabilities to non-technical users across tasks.
We expect an early impact of its use in primary and secondary marketing functions.
Designing: The functionality of Open AI can be used to meet day-to-day marketing requirements like content for product brochures/leaflets etc., especially in regional languages. Once the correct baseline model is developed for all Indian languages, AI generation will bring in the much needed speed and high degree of accuracy towards the desired result.
Content Creation: Due to its ability to provide creative ideas and thoughts, this chatbot can assist in increasing process efficiency. The tool can provide content and ideas on which marketers can work with the right leads to make it more relevant to the target market. Additionally, brands can use the tool to create more interesting content using frequently searched terms or keyword ideas, which will help them become more visible online and attract more targeted customers.
Customer Experience: Open AI can also play an important role in enhancing the online customer experience. This intelligent AI technology can interact with customers by asking relevant questions and making suggestions through interactive marketing and real-time customer support. Providing a more personalized experience can drive consumer engagement and brand loyalty. Software can allow for in-depth analysis of customer feedback using the right underlying models.
Business Enablement: Drives growth and retention to improve sales by intuitively helping to spot risks, recommending the next product offering, and identifying customer interaction signals.
Compared to normal chatbots, Open AI's conversational dialogue is novel, the first of its kind because it is able to handle follow-up questions very well. Lending a human touch, it admits its mistakes while countering misconceptions by withholding appropriate requests that earlier versions could not.
in conclusion -
While the use of Open AI will usher in better human engagement by facilitating interactions between all users and eliminating miscommunications; Its use should be monitored.
The novelty of the software and its intended use are welcome; However, we must ensure that well-crafted regulations are in place before we adopt it unfettered. We should also keep in mind that to get the best results, we should also know the art of giving signals. A clear hint will produce the desired answer more than the tool. We must always remember that this is a new software and hence would require guidance in its implementation. However, the Open AI Platform appears to be one of those rare innovations that bridges humans and technology like never before; And to minimize division 'to err is human
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