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Disney+ Hotstar to lead Hindi web original viewership in 2022: Report

 


Ajay Devgn's OTT debut Rudra: The Edge of Darkness was the most watched Hindi web show of the year with 35.2 million views on Disney+Hotstar.

New Delhi: Disney+Hotstar to lead Hindi-language OTT original viewership in India in 2022, according to a report by media consulting firm Ormax. The platform streamed seven of the top 15 most-watched original shows.

Ajay Devgn's OTT debut Rudra: The Edge of Darkness was the most watched Hindi web show of the year with 35.2 million views on Disney+Hotstar, followed by Aashram season 3 on MX Player (34.3 million views), Panchayat second season (29.6 million views on Amazon Prime Video, Criminal Justice: The Unfinished Truth (23 million views) and The Great Indian Murder (23 million views). The last two also streamed on Disney+ Hotstar.

Akshay Kumar starrer Katputli, streaming on Disney+Hotstar, was the most watched original Hindi film with 26.9 million views. It was followed by Yami Gautam's A Thursday (25.5 million views) and the comedy Govinda Naam Mera (24.4 million views) on Hotstar. Karan Johar's Gehaniyaan (22.3 million views) on Amazon Prime Video and Kartik Aaryan starrer mystery thriller Freddy (20.9 million views) on Hotstar were fourth and fifth on the list.

However, the second season of Panchayat was the most loved Hindi web show of the year, followed by SonyLIV's Rocket Boys and the second season of Delhi Crime on Netflix. A Thursday was the most liked Hindi movie of the year, followed by Kaun Pravin Tambe on Hotstar and Forensic also on ZEE5.

Ormax is a tracking, testing and analytics-led consulting firm that works for television and streaming services, among others. Viewership is estimated using primary research conducted on a weekly level among viewers across India. The viewership estimate represents the number of people who watched the show (at least one full episode) or the movie (at least 30 minutes). This does not represent the number of accounts used to view the same account, so three family members or two friends viewing on the same account are considered unique viewers – meaning they are counted separately . The audience remains unduplicated and if an audience member watches episodes spanning multiple weeks, it is still only counted once.

The second season of Amazon Prime's Breathe Into the Shadows (22.3 million views) also featured in the list of most-watched Hindi shows, as did MX Player's Lock Up (21.2 million) and Hotstar's Dahan: Rakan Ka Rahasya (21.1 million). million).

As far as the most watched Hindi movies are concerned, three titles on Disney+Hotstar crossed 24 million Indian viewership in 2022. Disney+ Hotstar (seven movies), Prime Video and Netflix (4 movies each) shared the top 15 spots. them.

Fantasy drama House of the Dragon was the most-watched international show on Disney+ Hotstar with 28.2 million views, followed by Moon Knight (23.4 million) on Hotstar and The Lord of the Rings: The Rings of Power (22 million) on Amazon Prime. million) too. video. The report states that franchise shows, including those from the Marvel Cinematic Universe, dominate each of the top eight spots on the international list.

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