Bandhan Bank launches new brand campaign with Sourav Ganguly

 

Bandhan Bank's marketing campaign will have a 360 degree approach across TV, Print, OOH, Cinema and Digital media

Bandhan Bank has launched an integrated marketing campaign featuring the bank's brand ambassador, cricketer Sourav Ganguly. The 'Jahan Bandhan, Vahan Trust' campaign, the company said, emphasizes the 'trust' that the brand has been able to earn over a period of seven years as a bank and in various avatars before the bank over the past two decades. ,

The marketing campaign will have a 360 degree approach across TV, Print, OOH, Cinema and Digital media. The campaign first went live on digital media today and will go live on other media this week.

The campaign parallels the career of Ganguly, who became a customer of the bank soon after its launch seven years ago, to show the trust of the customers.

In the film, Ganguly is seen reminiscing the days when he was not a star and there were only a few spectators on the ground. As he worked hard, started scoring runs, and established himself as a reliable member of the team, he gained the trust of millions and more people flocked to the stands. In the same way, Bandhan first started as an NGO and started expanding and its work was recognized by stakeholders, it gained people's trust, the company said.

Apoorva Sircar, head of marketing at the firm, said, “Everyone has seen Ganguly's life. While both 'Dada' and us have their origins in West Bengal, both have not let this define them and have established themselves as trusted names across the country and the world, winning the trust of millions. Our campaign draws inspiration from similar journeys of both the brands."

Sourav Ganguly said, "For a bank, trust is an imperative and I am glad that they have been able to gain the trust of crores of people in such a short span of time."

The campaign was conceptualized by Leo Burnett Orchard and the film and images were shot by Prodigious.

Praveen Sutar, Head of Creative at Leo Burnett Orchard said, “There are very few purpose-driven brands across the globe and it is a privilege to work on them. Their journey has been exemplary and required stand-out storytelling. Sourav Ganguly With , we were privileged to create a campaign that seamlessly blends the narrative of both, that promises to strike a chord with everyone."