The film will star Nushrat Bharucha and Soha Ali Khan in lead roles and will be directed by Vishal Furia. In January 2020, Abundantia Entertainment tied up with Crypt TV, an American entertainment company that specializes in horror content.
NEW DELHI: Bhushan Kumar-owned T-Series, Abundantia Entertainment and Psych Production have announced the sequel of horror film Chori starring Nushrat Bharucha and Soha Ali Khan. The film will be directed by Vishal Furia.
In January 2020, Indian film and digital content studio Abundantia Entertainment tied up with American entertainment company Crypt TV, which specializes in horror content. He had said that both would create new IP (intellectual properties) for the Indian market as well as export Krypt's international shows and movies to be remade in local Indian languages.
Known internationally for short-form horror videos such as The Birch, Ghosted and My First Day for YouTube and Facebook, Crypt's entry into India will be driven by feature films and long-form streaming content. Abundantia has supported films like Airlift and Toilet: Ek Prem Katha and web shows like Breathe in India.
Bollywood has been betting big on sequels and franchise films to capitalize on the success of titles like Bhool Bhulaiyaa, Heropanti and Ek Villain in the past few months.
Kartik Aaryan was next seen in horror comedy Bhool Bhulaiyaa 2 this May, while the sequel to period drama KGF and Tiger Shroff's Heropanti arrived in April and May respectively. Ekta Kapoor also builds on her Ek Villain series with an installment in July, while Zee Studios is planning a sequel to Gadar with Sunny Deol.
The formula may create some curiosity considering the success of the previous films, but the poor response to recent titles like Bunty Aur Babli 2 may suggest the story to be pushed ahead, according to critics and trade experts. The other challenge is that Hindi cinema lacks the grandeur and special effects of Hollywood superhero franchises, which inspired such sequels.
“Sequels are really made for two main reasons. One is creative and the other is business-oriented. If audiences have loved a particular story, expanding its story in a recognizable yet unique way is a great business opportunity. The sequel will always live up to the appeal of its predecessor," Shariq Patel, former chief business officer of Zee Studios, had said in an earlier interview to Mint.
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