Here's how Zomato is increasing sales using regional languages

 

• According to the company, Zomato now delivers over 1,50,000 orders a month due to regional language versions of the application.

• Zomato said, "Hindi and Tamil contribute to 54 per cent and 11 per cent, respectively, of these orders, and the rest are growing rapidly." As of now, Zomato has users in over 1,000 Indian cities.

Online food delivery service Zomato has announced that its app will now be available in Hindi and other regional languages ​​such as Gujarati, Kannada, Bengali, Malayalam, Punjabi, Marathi, Tamil and Telugu.

According to the company, Zomato now delivers over 1,50,000 orders a month thanks to the regional language versions of the app.

"Hindi and Tamil contribute 54 per cent and 11 per cent, respectively, of these orders; Y, respectively and the rest are growing rapidly," Zomato said. As of now, Zomato has users in over 1,000 Indian cities.

“While we are grateful for the positive sentiment, we recognize that we are just getting started. We will continually work to make the quality of our regional app more accurate and relevant,” says the food delivery company.

Meanwhile, Zomato confirmed that it will lay off less than three per cent of its employees across the organisation. The company said the layoffs are based on regular performance.

A Zomato spokesperson said, "There has been regular performance-based churning of less than three per cent of our workforce, nothing more."

Prior to this churn, the Gurugram-based company had around 3,800 employees. Zomato last laid off 520 employees, or 13 per cent of its workforce, in May 2020 due to a slump in business following the coronavirus pandemic.

The layoffs came shortly after three top-level exits from the company over the past few weeks.

Zomato co-founder Mohit Gupta recently left the organization. This follows the exits of Rahul Ganju, who was the head of the new initiative, and Siddharth Jhawar, the former head of Intercity Legends Service, earlier this month.

Gupta left after a four-and-a-half-year stint with the Gurugram-based firm. He joined the company in 2018 and was leading Zomato's food delivery unit. The company promoted him as co-founder in 2020.

"MG (Mohit Gupta) - You have been my brother and friend over the years. You have done tremendous work here, bringing us back from the brink of extinction, taking the business to new heights, taking us to profitability, And above all, have trained over the years to become capable of running such a large and complex business," Deepinder Goyal, founder and chief executive of Zomato, said in a note as per a regulatory filing.