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Diwali, Dhanteras and Digi Gold: What is the significance of gold during the festival?



Gold is a tradition in India. It's a peek through the family heirloom; It is an important part of family celebrations, and is worshiped in our homes on special days such as Dhanteras and Diwali. In Hindu mythology, it is believed that during the churning of the ocean, Goddess Lakshmi emerged from the ocean with a pot of gold in her hands. Hence, to be blessed by them for wealth, prosperity and good health, people buy gold during Dhanteras. On this auspicious day, freshly purchased gold is kept in the puja to seek the blessings of Goddess Lakshmi and Lord Kubera.

Our endeavor with gold is an age old story and has remained strong over the years. However, over time, several concerns have become prominent such as its security and flexibility in purchasing. This has led to the emergence of other forms of investment in gold. One such method that is gaining traction recently for its many benefits is digital gold.


What is digital gold?


Digital gold is the new age convenient version of buying physical gold securely through online channels. When you buy digital gold online, an amount equivalent to 24K gold is secured in a vault by the seller on your behalf. Hence, it is essential to ensure that you buy digital gold from a reliable and reputable platform. Digi Gold, through Airtel Payments Bank, gives buyers the benefits of physical gold without the hassle of validity and safekeeping. Let us look at a few more reasons why investing in Digi Gold through Airtel Payments Bank is a smart choice:

Secure Storage: The main advantage of digital gold is secure storage. Digi Gold purchased virtually, is stored in 100% secure Brink vaults at no additional cost. Since you don't physically have the gold, you also don't need to worry about theft or incur any expensive locker fees.

No investment cap: Buying physical gold is extremely expensive. However, there is no lower limit to buy digital gold. You can invest large amounts and own the amount you invest at the real-time market value. Digi Gold through Airtel Payments Bank offers digital gold for less than Rs. 1.



Ease of Exchange: Digital gold is a highly liquid asset. If you do not wish to sell it, you can exchange your digital gold for physical gold coins at any time. The physical gold will be delivered to your doorstep from the security trustee of Digi Gold. Gold will also be insured by them for storage and transit. You can also get it exchanged at a nearby store.

Purity: In the case of physical gold, there are often problems in claiming the validity and purity of gold. With Digi Gold facility of Airtel Payments Bank, you get 24K gold offered by SafeGold and thus 99.5% pure. So you don't need to be worried about being cheated or duped by middlemen. Gold delivered for Digital Gold is hallmarked to prove purity, delivered in tamper proof packaging and shipped directly from their premises.



Ease of Buying: Digital gold can be bought or sold anytime, anywhere, at real-time market prices. When you sell digital gold, you get money directly into your account. When you buy Digi Gold from a trusted online platform like Airtel Payments Bank, you get an internationally competitive price on your purchases. Here is how you can easily buy Digi Gold from Airtel Payments Bank.

Just as Diwali is a celebration of new hope and a bright future, digital gold also symbolizes new beginnings that thrive on old foundations. So, carry on the tradition by buying #DilKholK Digi Gold with a few taps of your fingers through Airtel Payments Bank. Apart from this, to add a golden touch to your celebration, you can also gift Digi Gold to your friends and family.

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